Queen's Shop

Unique in their local, this independent hair salon focuses on sustainable practices and supporting its grassroots community.

We collaborated with the owner to create an approachable and professional brand that appeals to their current clients and would help grow their customer base. Their branding was applied to signage, in-house services, social media channels, seminar publications and promotions.

Services

Identity & Visual Brand
Creative Direction
Brand Support

Visual Identity

Our top priority was to allow the salon's unique style and eco-friendly values to shine through, attracting clients who appreciate both quality and sustainability. Their grassroots appeal combined with cutting-edge techniques and trends had to be reflected in the brand. We approached this by creating a traditional mark and coupling it with both precise modern elements and classic illustrations. The type and colour palette support this by being clean, bright and flexible enough to work across mediums.

Brand Support

With a broad range of assets to create, from hair styling services, food and beverage menus, training and promo publications, to signage, shipping materials and social media, we continually provided support to ensure they were seen and appealing to their fans.

Great creative and experienced project management combined with a thorough understanding of my company’s goals has kept my brand vibrant and consistent. As a busy small business owner, having a creative team WOW you with their intuitive design everytime is key.

Alicia Lumsden | Owner

Work

Our services were selected to be building blocks for great brands.

Los Gypsies Nation

Creative DIrection, Branding, Website, Brand Support

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Syndrome Design

146 Booth Ave.
Toronto, ON
M4M 2M4
Canada

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matt@syndromedesign.com

416-885-6446

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