Los Gypsies Nation

Self-described as a "100% law-abiding Black Canadian Motorcycle Club, honouring the originals and breaking down stereotypes.", the Los Gypsies ride out of Toronto with ties to the legendary East Bay Dragons in California.

To drive awareness and membership, we worked together to create a broader brand, including, developing their website, Directing a collection of promotional photography and merch that reinforced the traditional and positive mandate of the club.

Services

Creative Direction
Brand Development
Website
Brand Support

Brand Development

With little more than a logo for their vests, these bikers wanted to express their dedication to the community, culture, history and the love of raw two-wheeled power. We stepped in to tell a story that speaks to the masses and expands their fanbase. After aligning type styles and colours with their vibe we created a series of iconic images that represented different facets and values of the club.

Brand Support

Reborn and proudly flying the flag of their organization, we applied the new branding to a new website, various merch and promotions that have gained them notoriety in and outside of Motorcycle Club circles.

Work

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Creative Direction, Identity & Branding, Multimedia

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Syndrome Design

146 Booth Ave.
Toronto, ON
M4M 2M4
Canada

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matt@syndromedesign.com

416-885-6446

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