The CMA's celebrate the year's best in marketing and is known to be the industry event not to miss.
Canada’s premier marketing organization holds a much-revered annual gala awards show, currently in its 55th year, they wanted to raise the level of production and maintain interest in the event amongst leading national ad agencies and their clients. For in-person galas, and live online awards show formats when required, we provided concept, design, creative direction, and all production of assets. This included a unique annual show brand that was used extensively across promotional materials and social media platforms.
Services
Identity & Visual Brand Creative Direction Multimedia
Brand Strategy
To raise the production value, we added unique show brands each year, complete with identities, themes, and custom graphics. These were applied to the live screens and staging during the event, social media channels, on-site messaging, and printed and digital promotional items. This created a one-of-a-kind event and the consistency across all communications made the event a more prestigious ticket. In turn, boosted the appeal of winning top honours. The new bigger production approach established on all fronts drove the anticipation of next year's concept and show experience. Social media buzz by both the CMA and past attendees and winners created further ripples of awareness, keeping it not only viable but even more popular than before.
Visual Identity
Together with the client, we decided on 3 possible themes, we provided possible directions starting with mood boards and showed visual identities. One was chosen and developed further and included assets needed for print, digital and multimedia. For the 2020 event the CMA we had to pivot with the CMA to create an online experience that captured the excitement and quality of the previously in-person galas.
Matt thinks outside the box when working on a project and has a creative flare that is rare to find. He is fabulous to work with and I highly recommend!
Emma Heagle | Director, Events & Experiences
Print & Multimedia
In marketing industry circles this annual awards show, is the premier gala event to attend. Hosting the biggest names and up-and-coming talent, it is widely viewed as a major schmooze opportunity for agencies and creatives, not to mention bragging rights earned for the biggest and best campaigns. The selected theme was the circus, we took it in a modern direction, including vibrant colours, stunning performers, and capturing the feeling of a big night out.
Work
Our services were selected to be building blocks for great brands.
