Acappella Road

Rebranding this chorus group to raise awareness and super-charged their membership drive.

Starting with their newly chosen name we designed an identity and complete brand package to be used across digital and social media platforms, promotional merchandise, and various recruiting efforts.

Leaders in Western Canada's barbershop chorus circles and known internationally, the newly re-named Acappella Road needed a full revamp of its identity and brand. They have the history and chops but were seeing their ranks aging and not being replaced by the next generation of singers. To address this, they changed their name and hired us to create a fresh new look that would increase their membership and generate interest from a more youthful demographic.

Services

Identity & Visual Brand
Creative Direction
Brand Support

Visual Identity

We were tasked with expressing their passion and helping to increase membership. Working with the core membership we developed and implement a new visual language that spanned identity, brand, promotional items, and social media assets. The equity of this brand is in its history and culture, we wanted to seize that while creating something visually new to match its updated name. To keep this in view we leaned towards varying ways of displaying their name that included physical and emotive elements of the barbershop quartet. Following an analysis of their voice and the audience they wanted to reach we presented three composite concepts. They selected one, it was further refined and developed in to a full brand package.

After much discussion and input, we landed on a classic monogram-based design that included a visual reference to a barbers pole. The flexibility of this mark can be seen in its full impression to deconstructed takes as it is applied to outfits, merch and promotional materials.

Brand Support

The improvements to Acappella Road's image are clear, showing that they are relevant, professional and active, creating increased interest in their shows and enrollment.

When our chorus undertook a re-branding effort, Matt’s professional approach and ability to respond to our ideas was exemplary. His work is creative and his cooperative attitude brought everyone on-board. His work established an excellent foundation for our new brand as we go forward.

Doug Gardiner | Former President

Work

Our services were selected to be building blocks for great brands.

Next project

Kendra & Associates

Creative Direction, Identity & Branding, Brand Support

Ready to do some great work together?

Start a project

Syndrome Design

146 Booth Ave.
Toronto, ON
M4M 2M4
Canada

Studio

Work

Process

Packages

FAQ

Services

About

Contact

Let's chat!

matt@syndromedesign.com

416-885-6446

© 2024 Syndrome Design